CrossStitchMarketing
Insights

Woven perspectives on HR tech, the art of marketing, and the leadership that drives it.

A collection of blogs, notes, and perspectives from yours truly.

AllHR TechMarketing CraftMarketing Leadership

Positioning, messaging, brand, demand, and go-to-market.

Two coloured embroidery threads weaving together into a single braided strand, in a warm gold and deep-red cross-stitch palette.
Marketing Craft

It's Not Brand or Demand. It's Both, or Neither Works.

Demand wins the quarter you can see. Brand wins the years you cannot. Run them as rivals and they quietly cancel each other out.

10 min read
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