Insights
Woven perspectives on HR tech, the art of marketing,
and the leadership that drives it.
A collection of blogs, notes, and perspectives from yours truly.
Industry insights and perspectives from a marketer working inside the sector.

HR Tech
Everyone Agrees Your HR Systems Should Talk. Nobody Makes You Care.
The technology is genuinely clever. But nobody buys clever. They buy the feeling that the thing they are responsible for is finally handled.
9 min read

HR Tech
Every EOR Sounds the Same. Here's the Story They're All Missing.
The Employer of Record quietly hands people their lives back. So why does every provider market nothing but the buyer's paperwork?
8 min read