Senior marketing,built around your challenge.
Every engagement is different. Some clients need a senior marketing leader embedded in their team. Some need a strategic partner for a specific challenge. Some need a defined piece of work done well. I work with companies at every stage, from startups to established global businesses.
I'll always be honest about which engagement is the right fit.
Fractional CMO
You need senior marketing leadership, without the full-time commitment.
Whether you're a startup that's never had a marketing leader, a scale-up whose marketing hasn't kept pace with growth, or an established business going through a transition, I embed in your team as your Fractional CMO.
I'm not a consultant who drops in with a deck and disappears. I work as an extension of your leadership team, setting the strategy, leading the function, aligning marketing with sales and the wider business, and driving execution. I work with your existing team or help you build one.
The result: A marketing function that is tightly woven, pulling in one direction, and built to scale.
- Marketing strategy and annual planning
- Brand positioning and messaging architecture
- Demand generation and pipeline programmes
- Team leadership, hiring, and mentoring
- Sales and marketing alignment
- Board and executive reporting
Typically 2–3 days per week. Day rate or monthly retainer.
Marketing Advisory
You have a team, but the strategic thread is missing.
You have capable people. But marketing is reactive, positioning isn't sharp, and no one is owning the big picture. You need a senior outside perspective, someone who can see what's not working, ask the questions your team has been avoiding, and give everyone a clear direction to execute against.
I work with companies of all sizes, from fast-growing startups to large enterprises, as a strategic advisor. Structured engagements or ongoing advisory retainers, depending on what gives you the right level of senior input.
- Marketing audits and diagnostics
- Brand strategy and positioning
- Messaging and positioning frameworks
- Go-to-market strategy
- Demand generation strategy
- Digital marketing strategy
- Ongoing advisory retainer
Project-based or monthly advisory retainer.
Project Work
You have a specific challenge that needs solving properly.
A rebrand. A go-to-market. A demand gen programme that isn't working. A product launch. A website that needs a rethink. You know what needs doing, you just need someone senior enough to do it well.
I take on defined projects across companies of all sizes and sectors, with clear scope, clear deliverables, and senior execution from start to finish.
- Content marketing strategy and build
- Product marketing and launch support
- Social media strategy and frameworks
- Customer advocacy and reference programme build-outs
- Corporate and internal communications
- Website strategy and overhaul
Fixed-scope project. Quoted on brief.