Fractional CMO
You need senior marketing leadership, without the full-time commitment.
Whether you're a startup that's never had a marketing leader, a scale-up whose marketing hasn't kept pace with growth, or an established business going through a transition, I embed in your team as your Fractional CMO.
I'm not a consultant who drops in with a deck and disappears. I work as an extension of your leadership team, setting the strategy, leading the function, aligning marketing with sales and the wider business, and driving execution. I work with your existing team or help you build one.
The result: A marketing function that is tightly woven, pulling in one direction, and built to scale.
- Marketing strategy and annual planning
- Brand positioning and messaging architecture
- Demand generation and pipeline programmes
- Team leadership, hiring, and mentoring
- Sales and marketing alignment
- Board and executive reporting
Typically 2–3 days per week. Day rate or monthly retainer. Minimum three-month engagement to make real impact.
B2B founders and leadership teams. Deepest sector experience in HR tech, payroll, enterprise SaaS, telco, and professional services.
Quick answers before you reach out.
When should I bring in a fractional CMO?
Usually when you've outgrown your first marketing hire and a full-time CMO isn't the right move yet. You're scaling and need senior strategic marketing support without the full-time investment, or you have a junior team handling execution but need someone senior to set and guide the plan. The common thread is that you need leadership, not another pair of hands.
How is this different from hiring a full-time CMO?
Same senior thinking and accountability, without the long-term commitment or ramp-up. A fractional engagement starts contributing in days rather than months, and it flexes: you can scale my involvement up or down as your needs change.
How much time will you spend with my team?
Typically 2–3 days per week, structured around your team's rhythm: leadership meetings, strategy work, team check-ins, board reporting. I work as an extension of your leadership team, not an outside consultant.
Do you work with HR tech, payroll, and SaaS companies?
Yes. My deepest sector experience is in HR tech, payroll, enterprise SaaS, telco, and professional services. I've led marketing at Telstra, Alight Solutions, and Strada, and I bring that pattern recognition to founders and leadership teams at every stage.