25 years of marketing.All of it relevant.
Twenty-five years. Five continents. One consistent belief: that brand and demand belong together. I've spent a whole career proving it.
Telstra, Alight Solutions, and Strada are the names people recognise, but the experience runs deeper. I've led global marketing functions across multiple markets and regions, built end-to-end teams spanning growth, field, digital, content, event, product marketing, communications, and partner functions, and partnered with CEOs, CROs, and boards to turn marketing into a genuine growth engine. Crucially, I've been the CMO inside HR tech and payroll businesses, owning the number from the inside rather than advising from the outside.
My sector experience spans HR technology, payroll, enterprise SaaS, professional services, telecoms, and retail, with plenty of ground covered beyond that. I work with companies at every stage, from early-stage startups to established global businesses, who need senior marketing leadership without the full-time cost.
I've worked across B2C and B2B, but at the end of the day it's all B2H: Business to Human. That's the lens I bring to everything.
Brand and demand aren't separate functions. They're the same engine.
Five threads I pull on.
Brand and demand are not separate functions. They're woven from the same thread.
Most marketing problems are positioning problems in disguise.
Speed without clarity is just expensive noise.
The best marketing feels inevitable in hindsight. Getting there takes rigour, not luck.
Senior thinking shouldn't be a luxury. Companies at every stage need it.