Insights
Woven perspectives on HR tech, the art of marketing,
and the leadership that drives it.
A collection of blogs, notes, and perspectives from yours truly.
The role and services lens: fractional CMO, advisory, and project work.
Marketing Leadership
Why Industry Experience Matters More for a Fractional CMO
With a full-time hire, ramp-up is absorbed. With a fractional engagement, it is a chunk of a much smaller pie. Which is why sector fluency is the thing you are really buying.
5 min read
Marketing Leadership
Fractional CMO vs Marketing Agency: Which Do You Actually Need?
It is not really a versus. One sets the direction, the other executes it, and getting the order wrong is how marketing money gets wasted.
7 min read
Marketing Leadership
I'm a Fractional CMO. I Hate the Term. Here's What It Actually Means.
The title has become jargon. Underneath it is something much simpler, and much more useful. Here is the plain version.
7 min read