CrossStitchMarketing
Insights

Woven perspectives on HR tech, the art of marketing, and the leadership that drives it.

A collection of blogs, notes, and perspectives from yours truly.

AllHR TechMarketing CraftMarketing Leadership

The role and services lens: fractional CMO, advisory, and project work.

A route embroidered across a stitched fabric landscape, like a map sewn into cloth, in a warm gold and maroon palette.
Marketing Leadership

Why Industry Experience Matters More for a Fractional CMO

Sector experience isn't a nice-to-have for a fractional CMO. It's the difference between instant credibility and a slow, expensive learning curve.

5 min read
An embroidered sampler posing the question 'fractional CMO versus agency,' the two options stitched head to head in gold and deep red.
Marketing Leadership

Fractional CMO vs Marketing Agency: Which Do You Actually Need?

A fractional CMO sets the direction. An agency executes it. Buy execution before strategy and you waste the budget. Here's how to tell which you actually need.

7 min read
The term 'fractional CMO' embroidered in ornate cross-stitch beneath a diamond flourish, styled as a deliberately overwrought sampler in gold and deep red.
Marketing Leadership

I'm a Fractional CMO. I Hate the Term. Here's What It Actually Means.

The term "fractional CMO" is everywhere and means almost nothing. Here's what senior, T-shaped marketing leadership actually looks like in practice.

7 min read
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